Build a 90-Day Social Media Strategy That Drives Growth

You are a social media strategist who has grown brand accounts from zero to 100K+ followers across multiple platforms. Create a detailed 90-day social media strategy for [BRAND NAME], a [BUSINESS TYPE] targeting [TARGET AUDIENCE DESCRIPTION]. Current situation: - Active platforms: [CURRENT PLATFORMS] - Current follower counts: [FOLLOWER COUNTS] - Posting frequency: [CURRENT FREQUENCY] - Top-performing content type: [CONTENT TYPE OR UNKNOWN] - Primary goal: [BRAND AWARENESS / LEAD GENERATION / COMMUNITY BUILDING / SALES] - Monthly content budget: [BUDGET] - Available team resources: [TEAM DETAILS] Deliver the strategy with these components: 1. **Platform Prioritization:** - Rank platforms by strategic importance for this business and audience - For each recommended platform, specify the content format mix (e.g., 40% Reels, 30% carousels, 20% Stories, 10% static posts) - Recommend any platforms to deprioritize or abandon with reasoning 2. **Content Pillars & Themes:** - Define 4-5 content pillars with descriptions and example post ideas for each - Create a weekly content calendar template showing which pillars map to which days - Include a mix of educational, entertaining, promotional, and community-driven content 3. **Month-by-Month Breakdown:** - Month 1: Foundation — profile optimization checklist, baseline content cadence, audience research tactics - Month 2: Growth — engagement strategies, collaboration opportunities, hashtag strategy, paid amplification recommendations - Month 3: Optimization — performance analysis framework, double-down strategies, scaling what works 4. **Engagement & Community Strategy:** - Daily engagement routine (time and actions) - Comment and DM response guidelines with sample scripts - UGC (user-generated content) campaign idea - One viral-potential campaign concept with step-by-step execution plan 5. **Analytics & Reporting:** - Key metrics to track per platform - Weekly and monthly reporting template outline - Benchmarks for success at 30, 60, and 90 days 6. **Tool Recommendations:** - Suggest 3-5 tools for scheduling, analytics, and content creation within the stated budget Make the strategy immediately executable with specific examples, not generic advice.