Build a Complete Black Friday Promotion Plan With Timeline and Channels

Act as a senior marketing strategist and create a full Black Friday promotion plan for [BUSINESS NAME], a [BUSINESS TYPE] selling [PRODUCT/SERVICE CATEGORY] with an average order value of [AOV]. Our marketing budget is [BUDGET] and our primary sales channels are [CHANNELS — e.g., Shopify store, Amazon, retail locations]. Structure the plan as follows: **Phase 1: Pre-Black Friday (Nov 1–Nov 24)** - Audience warm-up strategy across [SOCIAL MEDIA PLATFORMS] - Email list segmentation plan (VIPs, past buyers, cold leads) - Teaser content calendar with 3 post ideas per week - Early access or waitlist sign-up landing page copy **Phase 2: Black Friday Week (Nov 25–Nov 29)** - Daily promotion schedule with specific offers (e.g., doorbusters, bundles, tiered discounts) - Ad copy for [NUMBER] paid campaigns across [AD PLATFORMS] - SMS and email templates for each day (subject lines + body) - Influencer or affiliate activation plan **Phase 3: Post-Black Friday / Cyber Monday (Nov 30–Dec 3)** - Cyber Monday extension strategy - Cart abandonment recovery sequence (3 emails) - Customer retention offer for first-time Black Friday buyers **Metrics & KPIs:** - Define 5 key KPIs to track across all phases - Recommend tools for real-time performance monitoring Target a [REVENUE GOAL] in total Black Friday week revenue. Tone should be [BRAND TONE]. Include specific discount structures and bundle ideas relevant to [PRODUCT/SERVICE CATEGORY].