Build a Professional Press Kit for Media Outreach
Create a complete press kit with company boilerplate, brand story, founder bios, fact sheet, and media story angles.
๐ The Prompt
Act as a seasoned PR and communications specialist. Create a comprehensive, professional press kit (media kit) for my brand that journalists, bloggers, and media outlets can use to cover our story. Use the details below:
**Brand Details:**
- Company/Brand Name: [COMPANY NAME]
- Founded: [YEAR FOUNDED]
- Location/Headquarters: [CITY, COUNTRY]
- Industry: [INDUSTRY]
- Website: [URL]
- Founder(s) / Key Leadership: [NAMES AND TITLES]
- Mission Statement: [YOUR MISSION IN 1-2 SENTENCES]
- Key Products/Services: [LIST MAIN OFFERINGS]
- Notable Achievements or Milestones: [AWARDS, FUNDING, USER NUMBERS, PARTNERSHIPS, ETC.]
- Target Audience: [WHO YOU SERVE]
- Brand Voice/Personality: [E.g., INNOVATIVE, APPROACHABLE, AUTHORITATIVE]
**Generate the following press kit sections:**
1. **Company Overview (Boilerplate):** A polished 150-word paragraph summarizing who we are, what we do, and why it matters. This should be ready to paste at the bottom of any press release.
2. **Brand Story Narrative:** A compelling 300-word origin story covering the founding moment, the problem that inspired the company, and the journey so far. Write it in third person.
3. **Founder/Leadership Bios:** Professional bios (100 words each) for up to [NUMBER] key team members, suitable for media publication.
4. **Fact Sheet:** A scannable, bullet-pointed document with key company stats, founding date, headquarters, funding status, team size, and 3-5 standout metrics.
5. **Sample Media Angles:** Suggest 5 unique story angles that a journalist could use to write about our brand, each with a one-line pitch hook.
6. **FAQ for Journalists:** Draft 6 commonly asked media questions with polished, quotable answers.
7. **Contact & Asset Instructions:** A template section listing the press contact name, email, phone, and instructions for requesting logos, headshots, and product images.
๐ก Tips for Better Results
Keep the boilerplate and fact sheet updated quarterly so your press kit always reflects current metrics and milestones.
Pair the generated text with high-resolution brand assets (logos, photos) hosted on a dedicated press page for easy journalist access.
Use the 5 media angles as pitch subjects when proactively reaching out to reporters โ each angle targets a different editorial beat.
๐ฏ Use Cases
Best for marketing managers, PR professionals, and startup founders who need a polished media kit to share with journalists, event organizers, or potential partners for earned media coverage.
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