Write a Compelling Press Release for a Product Launch
Generate a polished, newsworthy press release for any product launch following the standard AP-style format journalists expect.
๐ The Prompt
Write a professional press release announcing the launch of [PRODUCT NAME], a [BRIEF PRODUCT DESCRIPTION] by [COMPANY NAME]. The launch date is [DATE], and the target audience is [TARGET MARKET/AUDIENCE].
Follow the standard press release format:
**1. Header Section:**
- Headline: Write a clear, newsworthy headline (under 80 characters) that leads with the key benefit or innovation
- Subheadline: Add a supporting line with additional context
- Dateline: [CITY, STATE โ DATE]
**2. Lead Paragraph (The 5 W's):** Answer Who (company), What (product), When (launch date), Where (availability/markets), and Why (problem it solves) in 2-3 compelling sentences. This paragraph must stand alone as a complete story.
**3. Problem & Solution (2 paragraphs):** Describe the market pain point [PROBLEM STATEMENT] and how [PRODUCT NAME] uniquely addresses it. Include [KEY DIFFERENTIATOR 1] and [KEY DIFFERENTIATOR 2] that set it apart from competitors.
**4. Key Features & Benefits (bullet list of 4-6 items):** Highlight features such as [FEATURE 1], [FEATURE 2], [FEATURE 3]. Frame each as a benefit to the user.
**5. Executive Quote:** Write a quote from [EXECUTIVE NAME], [TITLE] at [COMPANY NAME] that conveys vision, excitement, and customer impact. Make it sound natural, not corporate.
**6. Customer/Partner Validation:** Include a quote from [BETA USER/PARTNER NAME], [THEIR TITLE/COMPANY] endorsing the product based on early experience.
**7. Availability & Pricing:** State where to purchase/access [PRODUCT NAME], pricing starting at [PRICE], and any launch promotions like [OFFER].
**8. Boilerplate:** Write a 3-4 sentence company description for [COMPANY NAME] including founding year [YEAR], mission, and key stats [e.g., users, funding, awards].
**9. Media Contact:**
- Name: [PR CONTACT NAME]
- Email: [EMAIL]
- Phone: [PHONE]
Tone: [TONE, e.g., authoritative, innovative, approachable]. Keep total length between 400-500 words. Optimize for these keywords: [KEYWORD 1], [KEYWORD 2].
๐ก Tips for Better Results
Write your headline and lead paragraph last โ once the full release is drafted, you'll have a clearer sense of the strongest angle that will grab a journalist's attention. Avoid superlatives like 'revolutionary' or 'best-in-class' โ journalists will ignore releases that read like ads; instead, let facts, data, and quotes convey the excitement. Distribute via a wire service like PR Newswire or Business Wire, but also send personalized pitches to 10-15 relevant journalists with a tailored angle for their beat.
๐ฏ Use Cases
Used by PR professionals, marketing managers, and startup founders when launching a new product, feature, or service and need to generate media coverage and public awareness through a professionally structured announcement.