Write a Compelling Press Release for a Product Launch

Generate a polished, newsworthy press release for any product launch following the standard AP-style format journalists expect.

๐Ÿ“ The Prompt

Write a professional press release announcing the launch of [PRODUCT NAME], a [BRIEF PRODUCT DESCRIPTION] by [COMPANY NAME]. The launch date is [DATE], and the target audience is [TARGET MARKET/AUDIENCE]. Follow the standard press release format: **1. Header Section:** - Headline: Write a clear, newsworthy headline (under 80 characters) that leads with the key benefit or innovation - Subheadline: Add a supporting line with additional context - Dateline: [CITY, STATE โ€” DATE] **2. Lead Paragraph (The 5 W's):** Answer Who (company), What (product), When (launch date), Where (availability/markets), and Why (problem it solves) in 2-3 compelling sentences. This paragraph must stand alone as a complete story. **3. Problem & Solution (2 paragraphs):** Describe the market pain point [PROBLEM STATEMENT] and how [PRODUCT NAME] uniquely addresses it. Include [KEY DIFFERENTIATOR 1] and [KEY DIFFERENTIATOR 2] that set it apart from competitors. **4. Key Features & Benefits (bullet list of 4-6 items):** Highlight features such as [FEATURE 1], [FEATURE 2], [FEATURE 3]. Frame each as a benefit to the user. **5. Executive Quote:** Write a quote from [EXECUTIVE NAME], [TITLE] at [COMPANY NAME] that conveys vision, excitement, and customer impact. Make it sound natural, not corporate. **6. Customer/Partner Validation:** Include a quote from [BETA USER/PARTNER NAME], [THEIR TITLE/COMPANY] endorsing the product based on early experience. **7. Availability & Pricing:** State where to purchase/access [PRODUCT NAME], pricing starting at [PRICE], and any launch promotions like [OFFER]. **8. Boilerplate:** Write a 3-4 sentence company description for [COMPANY NAME] including founding year [YEAR], mission, and key stats [e.g., users, funding, awards]. **9. Media Contact:** - Name: [PR CONTACT NAME] - Email: [EMAIL] - Phone: [PHONE] Tone: [TONE, e.g., authoritative, innovative, approachable]. Keep total length between 400-500 words. Optimize for these keywords: [KEYWORD 1], [KEYWORD 2].

๐Ÿ’ก Tips for Better Results

Write your headline and lead paragraph last โ€” once the full release is drafted, you'll have a clearer sense of the strongest angle that will grab a journalist's attention. Avoid superlatives like 'revolutionary' or 'best-in-class' โ€” journalists will ignore releases that read like ads; instead, let facts, data, and quotes convey the excitement. Distribute via a wire service like PR Newswire or Business Wire, but also send personalized pitches to 10-15 relevant journalists with a tailored angle for their beat.

๐ŸŽฏ Use Cases

Used by PR professionals, marketing managers, and startup founders when launching a new product, feature, or service and need to generate media coverage and public awareness through a professionally structured announcement.

๐Ÿ”— Related Prompts

โœ๏ธ Writing beginner

Write a Professional Blog Post

Generate a well-structured, engaging blog post on any topic with proper formatting and SEO-friendly structure.

โœ๏ธ Writing beginner

Rewrite Text in a Different Tone

Transform any text into a different tone โ€” professional, casual, humorous, academic, or persuasive โ€” while keeping the core message.

โœ๏ธ Writing intermediate

Write a Cold Email That Gets Replies

Craft a high-converting cold email following proven frameworks โ€” short, personalized, and action-oriented.

โœ๏ธ Writing beginner

Generate Social Media Captions

Generate platform-specific social media captions with hooks, hashtags, and CTAs tailored to your audience.

โœ๏ธ Writing intermediate

Create a Newsletter Email

Generate engaging newsletter emails with subject lines, structured content, and a personal touch.

โœ๏ธ Writing intermediate

Write Product Descriptions That Sell

Create persuasive product descriptions with benefit-focused copy that converts browsers into buyers.