Write a Professional Press Release for a Product Launch
Craft a polished, AP-style press release for any product launch with proper structure, quotes, and newsworthy positioning.
📝 The Prompt
Write a polished, AP-style press release announcing the launch of [PRODUCT NAME], a [PRODUCT CATEGORY] developed by [COMPANY NAME]. The product launches on [LAUNCH DATE] and is available at [WEBSITE/STORE URL].
Follow this standard press release structure:
**1. Header Section:**
- 'FOR IMMEDIATE RELEASE' tag
- Headline: A compelling, benefit-driven headline (under 100 characters) that communicates the core value proposition
- Subheadline: One sentence expanding on the headline with a key differentiator
- Dateline: [CITY, STATE] — [LAUNCH DATE]
**2. Lead Paragraph (The Hook):**
Answer WHO, WHAT, WHEN, WHERE, and WHY in 2-3 sentences. Focus on the problem [PRODUCT NAME] solves for [TARGET CUSTOMER].
**3. Body Paragraph — The Problem & Solution:**
Describe the market gap or pain point ([PROBLEM STATEMENT]) and position [PRODUCT NAME] as the solution. Include one compelling statistic or market insight like [RELEVANT INDUSTRY STAT].
**4. Key Features & Benefits (Bullet Points):**
List [3-5 KEY FEATURES] with benefit-oriented descriptions (feature → what it means for the user).
**5. Executive Quote:**
Include a quote from [SPOKESPERSON NAME, TITLE] that conveys passion, vision, and credibility. Make it sound human, not corporate.
**6. Customer or Partner Validation (Optional):**
Add a quote from [BETA USER/PARTNER NAME, TITLE, COMPANY] endorsing the product.
**7. Availability & Pricing:**
State pricing at [PRICE/PRICING MODEL], availability date, and where to purchase or sign up.
**8. Boilerplate (About Section):**
Write a 3-4 sentence company description for [COMPANY NAME] including founding year [YEAR], mission, and key achievements.
**9. Media Contact:**
[CONTACT NAME] | [EMAIL] | [PHONE NUMBER]
Tone: Professional, confident, newsworthy — avoid hyperbole and marketing fluff. Write for journalists, not consumers.
💡 Tips for Better Results
Lead with newsworthiness, not self-promotion — journalists delete anything that reads like an ad. Keep the total length to one page (400-500 words) so editors can scan it in under 60 seconds. Send the press release to journalists 3-5 days before launch with an exclusive angle to increase pickup rates.
🎯 Use Cases
PR professionals, startup founders, and marketing teams use this when launching a new product to generate media coverage, investor attention, and public awareness.