Write a Professional Press Release That Gets Media Coverage
Create a polished, AP-style press release with proper structure, quotes, and boilerplate ready for media distribution.
📝 The Prompt
Write a professional press release for [COMPANY/ORGANIZATION NAME] announcing [NEWS/EVENT/PRODUCT LAUNCH]. The press release should follow AP style and standard journalism conventions to maximize the chance of media pickup.
Key details to incorporate:
- Company Name: [COMPANY NAME]
- Headquarters Location: [CITY, STATE/COUNTRY]
- Announcement Date: [DATE]
- Key Spokesperson: [NAME, TITLE]
- Core News: [ONE-SENTENCE SUMMARY OF THE NEWS]
- Supporting Facts: [2-3 KEY DATA POINTS OR FACTS]
- Target Media Outlets: [TYPE OF MEDIA - e.g., tech publications, local news, industry trade journals]
Follow this structure precisely:
1. **Headline**: Write a compelling, factual headline (8-12 words) that leads with the most newsworthy element. Avoid hype words like "revolutionary" or "groundbreaking." Follow with a subheadline that adds essential context.
2. **Dateline & Lead Paragraph**: Start with [CITY, STATE — DATE] format. The first paragraph must answer Who, What, When, Where, Why, and How in 2-3 concise sentences. Front-load the most important information.
3. **Body Paragraphs (2-3 paragraphs)**: Expand on the significance of the announcement. Include relevant market context, industry trends, or problem-solution framing. Weave in the supporting data points naturally.
4. **Quotes**: Include two quotes — one from [SPOKESPERSON NAME AND TITLE] explaining the vision or impact, and one from [PARTNER/CUSTOMER/ANALYST NAME] providing external validation. Quotes should sound natural, not overly promotional.
5. **Additional Details**: Provide logistics such as availability dates, pricing (if applicable), or event details. Mention any relevant partnerships or collaborations.
6. **Boilerplate**: Write a concise "About [COMPANY NAME]" section (50-75 words) that describes the company's mission, size, and key achievements.
7. **Contact Information**: Format a media contact block with [CONTACT NAME], [TITLE], [EMAIL], [PHONE].
End with the standard press release closing: ###
Tone: Authoritative and factual. Avoid excessive adjectives, superlatives, and promotional language. Write as if a journalist could publish it with minimal editing.
💡 Tips for Better Results
Include one genuinely newsworthy angle — tie your announcement to a broader industry trend, a surprising statistic, or a timely event to increase journalist interest.
Keep the total length between 400-600 words; journalists rarely read beyond one page, so every sentence must earn its place.
Prepare two versions: one for broad distribution and one tailored to your most important target journalist with a personalized pitch angle.
🎯 Use Cases
PR professionals, startup founders, and marketing managers who need to craft polished press releases for product launches, funding announcements, partnerships, or company milestones. Best used when you have a concrete news event and want structured, media-ready copy.
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