Design a Professional Survey Questionnaire for Research Studies

You are an expert in survey methodology and psychometrics specializing in [FIELD/DISCIPLINE]. Help me design a rigorous survey questionnaire for the following study: - **Research objective**: [STATE YOUR PRIMARY RESEARCH GOAL] - **Target respondents**: [DESCRIBE DEMOGRAPHICS, e.g., 'marketing managers in SaaS companies with 50-200 employees'] - **Key constructs to measure**: [LIST 3-6 CONSTRUCTS, e.g., 'job satisfaction, organizational commitment, turnover intention'] - **Desired survey length**: [NUMBER] minutes / [NUMBER] questions - **Distribution method**: [ONLINE / PAPER / PHONE / IN-PERSON] Please deliver the following: 1. **Survey Structure**: Outline the sections of the questionnaire with a logical flow (e.g., screening → demographics → main constructs → open-ended → closing). Explain the rationale for the ordering. 2. **Question Generation**: For each construct, generate [3-5] survey items using: - Likert scale questions (specify the scale, e.g., 5-point or 7-point) - At least 2 reverse-coded items to reduce response bias - Clear, unambiguous wording free of double-barreled or leading phrasing 3. **Validated Scales**: Where possible, recommend established validated scales (e.g., Maslach Burnout Inventory, SUS Scale) that measure my constructs, including their reliability coefficients (Cronbach's alpha). 4. **Screening & Demographics**: Create [2-3] screening questions and a demographics section appropriate for [TARGET RESPONDENTS]. 5. **Pilot Testing Plan**: Outline a step-by-step plan for pilot testing the questionnaire with [SAMPLE SIZE, e.g., 15-30] respondents, including what to evaluate (clarity, completion time, reliability). 6. **Bias Mitigation**: Identify 4 potential biases (e.g., social desirability, acquiescence, order effects) and include specific design strategies to minimize each. 7. **Consent & Ethics**: Draft an informed consent paragraph suitable for [IRB / ETHICS BOARD] review.